Every man-made phenomenon has its own philosophy and history of progress. The tradition of masks, just like of costumes, has its roots in the distant past. Long before mankind, the art of changing appearances was conceived by Mother Nature — the change of day into night, the change of the seasons, and the defensive, aggressive, or boastful outfits of beasts. Mankind inherited this tradition from nature and created its own versions: we create theatrical, carnival, ritual, decorative, battle, and clandestine looks. Our company aims to uphold all of these categories and delve into new ones, to make masks as familiar an attribute to people as clothing, hairstyles, baubles, or tattoos. The key is the collective knowledge and experience of our founders, people with diverse backgrounds: artists, historians, actors, biologists, and engineers.